Job Title: Copywriter – SEO, Technical Blog, and Social Media

Company Overview:

We are a dynamic and innovative team, looking for an experienced Copywriter to join our creative team.

Job Summary:

As a Copywriter specializing in SEO, Technical Blog, and Social Media, you will play a crucial role in crafting engaging and well-optimized content across various platforms. Your primary responsibility will be to create informative, persuasive, and shareable content that resonates with our target audience. By incorporating SEO best practices, you will help improve our search engine rankings and increase organic traffic to our website. Additionally, you will be responsible for writing informative technical blog posts and engaging social media content that strengthens our brand presence and fosters meaningful interactions with our followers.

Responsibilities:

Develop and implement effective content strategies aligned with our marketing objectives, focusing on SEO, technical blogging, and social media platforms.

Create high-quality, SEO-friendly content, including website copy, blog posts, meta descriptions, social media posts, and other marketing materials.

Conduct keyword research to identify relevant topics and optimize content for search engines to increase organic traffic.

Craft informative and insightful technical blog posts that showcase our expertise in the industry and address our audience’s pain points and interests.

Write engaging and shareable social media posts that promote our brand, products/services, and drive user engagement.

Collaborate with the marketing and design teams to ensure content aligns with our brand voice, visual aesthetics, and marketing goals.

Stay up-to-date with industry trends, SEO best practices, and emerging technologies to enhance content effectiveness.

Monitor and analyze content performance using relevant metrics and tools, making data-driven decisions to improve content quality and reach.

Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

Participate in brainstorming sessions to generate creative ideas for marketing campaigns and content initiatives.

Requirements:

∙ Bachelor’s degree in English, Marketing, Communications, or a related field.

∙ Proven work experience as a Copywriter with a focus on SEO, technical blogging, and social media, preferably 3-4 years of experience.

∙ A strong portfolio showcasing diverse writing samples for SEO-driven web content, technical blog posts, and engaging social media posts.

∙ In-depth knowledge of SEO principles, keyword research, and content optimization strategies.

∙ Familiarity with content management systems (CMS) and social media management tools.

∙ Excellent writing, editing, and proofreading skills with a keen eye for detail.

∙ Ability to adapt writing style for different audiences, platforms, and marketing goals.

∙ Creative thinker with the ability to generate innovative ideas and concepts.

∙ Strong organizational skills, able to manage multiple projects and meet deadlines.

∙ A proactive team player with effective communication and collaboration skills.